Posted by admin in I attended the 2nd Internet and Mobile Marketing Summit last August 13-15, 2008 to learn about the current trends in online and mobile marketing in the Philippines. Here are some noteworthy facts and figures presented at the summit:
- only 18% of TV Ads generate positive response
- internet and mobile marketing campaigns are the most trackable and cost effective ways to do marketing
- Filipinos send 2 Billion text messages per day making the country the SMS capital of the world
- Ratio of Cellphones to PCs is 2:1, it will be 4:1 in 2 years
- This quote shows that interactive marketing is the best way to market:
Tell them and they’ll forget
Show tem and they’ll remember
Involve them and they’ll understand
You may download presentation materials from the organizer’s website: www.immap.com.ph.
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