If you are selling products online, you’ve to be on Shopify. It is one of the easiest e-commerce platforms to use today, other than Magento and WooCommerce. Shopify SEO services agency prioritizes these online shopping platforms because they are easy to use. Nonetheless, Shopify SEO tools and apps make Shopify more streamlined and more SEO-friendly. Your Shopify store will have the edge over the said rivals if you are using the available tools and apps and, in turn, motivate the shoppers to buy from you.
Within this framework, it is essential to appear on search results when selling online. Other than the constant exposure to the product, your target consumers may favor your products over your competitors the more they know about them. They cannot buy items if they are unaware they exist, right?
Here, we will outline eight of the most useful Shopify tools and apps. They can better position your product listings in search. Some of these tools are free to use, while others are offered a free trial before you decide to pay for their use (also called freemium). Then again, two of the tools are paid.
Before we give you the list of the tools, let’s learn what Shopify SEO is first.
What is Shopify SEO?
Shopify SEO refers to the process of optimizing copies – from titles to meta descriptions, headings, internal links, images, and more so that it appears at the top search results. Shopify SEO also means optimizing the product pages and the entire store, including navigation, speed, rich snippets, and schema markups.
This is where Shopify SEO tools become handy. These tools provide Shopify store owners with greater capabilities in optimizing the store, product pages, and other landing pages. This is especially helpful since the majority of Shopify stores have tens to hundreds of product pages. Optimizing these pages manually is tedious and time-consuming. More specifically, they can help in improving:
- Site speed (a Google ranking factor)
- User experience (UX)
- Visibility
- Ranking
- Visual marketing
Shopify SEO tools to use
The question now is: which Shopify SEO tools to use to maximize sales and profitability? Check out this list of free, freemium, and paid Shopify SEO tools and apps.
Free Shopify SEO tools
1) Automizely Page Builder
When optimizing your store and its pages, you don’t optimize when everything is already built. Instead, you optimize from the ground up. Automizely Page Builder can help with this undertaking, building product pages designed with SEO and driving conversions in mind.
A well-optimized page maximizes click-through rates and dwell times while minimizing bounce rates. You want your visitors to visit, explore and interact with your product pages when they get there. Only a properly optimized landing page can help with this because pages built are responsive and fast-loading.
As such, it helps to know that Automizely Page Builder prioritizes UX/UI (user interface). Rest assured that users can navigate through the pages easily.
2) SEO JSON‑LD Boost by Verge
Google may not be able to display your product pages if the crawlers cannot understand what the page is about. SEO JSON-LED Boost can help with this, adding JSON-LD information or linked data to pages automatically. It does this without altering the store’s layout records. SEO JSON‑LD Boost can improve the product, collection, and landing pages and blog posts.
Essentially, this app assists in improving search queries and search performance. Because of JSON-LD, it would be easier for Google bots to understand the Shopify store’s code. Google cannot index and display pages that its crawlers cannot understand. Therefore, your Shopify store would rank higher on search results pages with this app.
Freemium Shopify SEO tools
3) Tiny IMG SEO Image Optimizer (additional charges based on needs)
The brand aesthetic is more important than ever. Thus, your images should be attention-grabbing and contribute to the conversion. Tiny IMG SEO Image Optimizer is the app you will need for this purpose. This app helps in optimizing your visual assets.
Not optimizing the visuals has a negative impact on your Shopify store. This is more so in terms of its searchability and usability, and Google is big on UX. It won’t rank product pages that are confusing for the users to navigate or takes forever to load. For instance, the app can make your website faster by reducing image load speeds.
Tiny IMG helps in your visual optimization strategy by compressing the images by 70% without losing image quality. Users can also determine how they compress the images, offering a backup copy that can be restored anytime. So you can tweak your pictures until you find the best image configurations.
4) Reload SEO ($14.95/month after the 14-day free trial)
Competitor analysis, which includes knowing your rival companies’ SEO strategies and tactics to dominate the results pages, is fundamental to SEO. To help you with this, you should use Reload SEO. This Shopify SEO tool provides a comprehensive content analysis that Shopify store owners can replicate. For instance, it gives a detailed overview of the top 10 results for a particular keyword as well as what types of content tend to rank higher.
Furthermore, the tool outlines recommendations so the store can better compete with others and outrank them when targeting the same keywords.
5) Plugin SEO ($20/month after the 14-day free trial)
An all-in-one SEO solution, Plugin SEO helps in optimizing your entire Shopify store. For instance, it offers an SEO health report and lists recommendations for optimal optimization. Plugin SEO also aids in tracking rankings and prioritizing pages that would bring in the most conversions. Thus, Plugin SEO is future optimization-oriented.
Other features of Plugin SEO that you will find helpful are:
- Templates for editing title tags and meta descriptions
- Keyword research tool
- 404 error page notification
- JSON-LD structured data/schema markup
- Rich snippets
- Google Search Console integration
The templates alone can save you hours of manual labor since you can optimize the products and the product pages quickly. The data/schema markup tool allows the creation of on-point rich snippets. Aside from this, this Shopify SEO tool also supports creating SEO-friendly breadcrumbs, links, and product availability.
6) Yoast SEO for Shopify ($29/month after the 140day free trial)
When it comes to SEO, Yoast is one of the most reliable tools in WordPress. The same company releases the same app for Shopify users – Yoast SEO for Shopify. The tool offers real-time SEO analysis when optimizing product pages and blog posts.
Yoast SEO for Shopify can do a lot of things optimization-wise. For instance, it optimizes product pages based on related and synonyms of keyword phrases. The keyword phrases suggestions are available in 27 languages, which is critical when targeting multiple countries.
Moreover, the Shopify tool adds relevant structured data to content automatically. This increases the likelihood that the products are shown in Google Shopping and search results and ensures that rich snippets are displayed.
Paid Shopify SEO tool
7) SEO HTML Sitemap ($3/month)
Since a Shopify store has several dynamic product pages at one time, it is vital that all of them are accessible to both consumers and Google bots. You will need an SEO tool that updates the store’s content, especially the product pages, whenever changes are made. SEO HTML Sitemap helps by creating an up-to-date HTML sitemap. The changes done at the page level are reflected in the sitemap with a breakdown of all links in as little as an hour.
As such, the tool helps organize your Shopify store while optimizing it for optimal search visibility. Of course, it allows users to navigate the website by putting all links in one accessible place.
Another great feature of SEO HTML Sitemap is notifying you if there are any broken pages on your website. Thus, you are assured that it is error-free and that Google bots can crawl and index your content.
8) Fire AMP ($7.99/month)
Speed is a ranking factor, and Fire AMP helps improve the Shopify store’s site speed. This is critical for stores because the store becomes heavier as collection pages, product pages, and blog posts are added. It means it would take longer to load.
AMP stands for Accelerated Mobile Pages. Hence, this Shopify SEO tool, which features AMP HTML, AMP Javascript, and AMP cache, speeds up the loading times while decreasing bounce rates. The truth remains that users will abandon the page or website if it takes more than 3 seconds to load. As a Shopify store owner, you want to ensure that users have the best onsite experience. This is how you drive conversion rates.
Shopify SEO tools and apps can help in optimizing your Shopify stores. They drive potential optimizations and improve the store’s performance at scale.
We, at Optimind, understand the criticality of optimizing your Shopify store – it does not only provide you with a competitive edge but also your business’s lifeblood. Our Shopify SEO services help you capture potential traffic, leads, and sales. Give us a call to discuss how to optimize your Shopify store.
