Online Marketing 101: How Psychology of Color Affects Branding
Persuading the consumers to buy is not without difficulties. It’s a blessing that there are theories and concepts to guide the marketers, one of which is the color psychology.
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8 KPIs of Great Content Marketing
A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since …
Reasons Why Google Will De-Index Your Website
Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be …
A Complete SEO Checklist for SEOs and Non-SEOs
Search engine optimization (SEO) is not without difficulties. However, you need not be an SEO specialist to determine whether your website is delivering what is …
12 Website Speed Performance Stats That May Hurt Your Ranking
It was in April 2010 when Google made website speed as an official ranking factor. Google is not very particular in letting the public know …
12 Ways to Make Infographics that Rock
Infographics are visual representations of rather complex information. Infographics show the information in digestible chunks that viewers can easily and immediately understand. It attempts to …
10 Simple Rules in Producing High Quality Web Applications
In my 12 years running a web development company in the Philippines, I’ve lost profit in redoing projects that were done poorly, or taken projects …
Google Panda 4.0 Update – An Initial Analysis of Its Impact
I. Google Panda Primer Google’s intention, as a search engine, is to direct the user to the highest quality sites and pages as possible. To …
Google Panda 4.0 and Payday Loan 2.0 Updates
The only thing constant is change and this seems to be Google’s mantra. Over the years, things are constantly changed and updated with Google’s algorithms …
Google AdWords Changes: What You Need To Know
Ever since the Internet took off many years ago, the fields of marketing and advertising have also changed dramatically. Google AdWords has been at the …
