Increasing Clicks on Links: Tips for the Digital Marketers
Our minds are designed to select the least resistance when faced with specific situations or tasks. Our minds will find the easiest solutions to any …
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SEO
Digital and Traditional Marketing: Why They Still Go Hand in Hand
In today’s era of marketing and advertising, digital marketing has been rampantly used because of the technology and resources that come with it. Not mentioning …
Love and Hate Relationship of Paid Search (SEM) and SEO
Users click on a paid search ad that answers search query, mentions a familiar brand, appears above the organic search results, and has a compelling …
Digital Marketing: How to Present Your Product/Service Properly?
You have your own business but may have the difficulty with advertising it? Then what you need is a good marketing strategy. Presenting your products …
8 KPIs of Great Content Marketing
A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since …
Reasons Why Google Will De-Index Your Website
Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be …
A Complete SEO Checklist for SEOs and Non-SEOs
Search engine optimization (SEO) is not without difficulties. However, you need not be an SEO specialist to determine whether your website is delivering what is …
12 Website Speed Performance Stats That May Hurt Your Ranking
It was in April 2010 when Google made website speed as an official ranking factor. Google is not very particular in letting the public know …
12 Ways to Make Infographics that Rock
Infographics are visual representations of rather complex information. Infographics show the information in digestible chunks that viewers can easily and immediately understand. It attempts to …
Google Panda 4.0 Update – An Initial Analysis of Its Impact
I. Google Panda Primer Google’s intention, as a search engine, is to direct the user to the highest quality sites and pages as possible. To …
