When starting a business, online or offline, digital marketing tools are indispensable. This can give you a competitive edge. And if you didn’t know it, about 80% of small businesses fail in just 18 months.
You don’t want to be a part of the statistics.
You may be familiar with a marketing tool or two. However, it also helps to include digital marketing in your portfolio.
Digital marketing is an umbrella term that refers to the Internet’s use in reaching out to your target market. There are several channels to use, such as search engines, social media, mobile devices, etc.
Each channel has a specified list of tools to use, some of which are discussed below.
Helpful digital marketing tools to use
1) MailChimp
MailChimp is an email marketing automation tool. And it’s free!
Email marketing is not something you must wait until you have at least a few hundred on your subscribers’ list. Instead, this strategy must be implemented on day one.
This digital marketing tool scales with you as the business grows. If you need more features, you may avail of the premium plans that start at $9.99 per month.
2) HubSpot
HubSpot is one of the well-known CRM (customer relationship management) tools out there, so you can expect to boost marketing and sales activities in no time.
This tool is also freemium, wherein you can use the free features and pay more to access more advanced ones.
Nonetheless, you may set up web and popup forms and live chat software to capture leads. From here, you may build an email marketing campaign. The best part is it has analytics to help you decide on the next targets based on your website visitors’ behaviors. These are actionable insights that can lead to more conversions.
3) Trello
Trello, which is another freemium digital marketing tool on the list, was originally a content management tool. However, its flexibility allows users to manage an entire digital campaign from there.
What makes this tool so appealing is its visual form. You only need to create a card with the tasks and notes on it and assign it to employees, complete with attachments and due dates. In this way, you’d know who is working on which task. As a collaborative tool, it can be accessed even if the team is remote or global.
Thus, it clarifies the entire process, saving you time and headaches along the way. Other than this, Trello keeps everything organized.
4) Canva Business
Canva is the drag-and-drop design tool. It allows users to create images using various elements such as pictures, icons, shapes, fonts, frames, etc. There is also a library of templates for social posts, newsletters, infographics, and anything visual that you will need for your business.
It is possible to create aesthetically-pleasing marketing collateral despite being the simplest. Canva allows creating the exact visual that you need for free, although you can always amp up the features going pro for more customization. For advanced brand control, your next choice is Canva Enterprise.
5) Yoast
Yoast is designed explicitly for website optimization to be more findable and displayable in search engines like Google. True enough, this digital marketing tool allows you to rank on search results.
Yoast is a plugin that works perfectly fine with Classic and Gutenberg WordPress editors. Nonetheless, other plugins like video SEO, local SEO, news SEO, and WooCommerce SEO are also available.
The tool is free to use, but the premium version offers advanced features such as internal linking suggestions, content insights, and redirect manager. The free version can evaluate the readability of the page and provides a Flesch Reading score.
6) Ahrefs
Another SEO tool that punches up ranking and traffic is Ahrefs. Nonetheless, this one is more on the analytics side. It provides insights for more than 150 million keywords on a country level.
Additionally, the tool can help in conducting a competitor analysis. It provides data on backlinks, top-performing pages, anchor texts, and more. You may also see how your content fares with others, including the volume of traffic that each page receives. Then, users may utilize the Content Gap tool to improve the content as it reveals the weaknesses.
Ahrefs is arguably the most robust SEO analytics tool there is. Of course, aside from Google Analytics and Google Search Console. The toolset is not free; pricing starts at $99 monthly for one user but for up to five projects. So if you are handling up to five websites, you might as well invest in this.
7) Hootsuite
Hootsuite is a paid social media marketing tool; prices start at $19 per month for one user and ten social profiles. As such, it helps organize social posts using just one dashboard. For this alone, the value is definitely worth it.
Hootsuite allows users to schedule the posting of multiple posts at once with numerous keywords and tags.
Speaking of the dashboard also, you may track the performance of each post. The tool can calculate ROI and track brand, product, or hashtag mentions.
When starting a business, you can no longer ignore digital space. In fact, your target users are already here, and so should your brand.
If you need help with digital marketing, Optimind can be your partner. We use most of these digital marketing tools to help your business succeed. Check out our digital marketing portfolio.
