Social Media Marketing Services & Packages

We often get this question, and we would always say that social media marketing can bring lots of benefits to the table. For instance, it can build brand awareness, which is perfect for startups and new ventures like product or service launches. SMM also builds a community of prospects and one that is around your brand. 

At most, SMM can complement other digital marketing efforts such as SEO. Or, if you are going to launch a new mobile app, how would you want your target users to know about it? Yes, social media.

You can also think of it as a revenue driver, in addition to facilitating conversation between your brand and your target market. Through social media, you can let the consumers feel they are a part of your brand, which, in turn, drives sales and other conversions.

Social media marketing is important for several reasons:

Audience reach: Social media platforms have billions of active users, providing a vast audience for businesses to connect with and promote their products or services.

Brand awareness: By utilizing social media, businesses can increase their brand’s visibility and recognition among a wide range of potential customers.

Engagement and interaction: Social media allows businesses to engage with their audience through comments, likes, shares, and direct messaging, fostering a sense of community and customer loyalty.

Targeted advertising: Social media platforms offer advanced targeting options, allowing businesses to reach specific demographics and interests, thereby maximizing the effectiveness of their advertising efforts.

Customer insights: Through social media, businesses can gain valuable insights into their customers’ preferences, behaviors, and feedback, which can inform product development, marketing strategies, and customer service improvements.

Website traffic and conversions: Social media can drive traffic to a business’s website, increasing conversion opportunities, such as sales, inquiries, and newsletter sign-ups.Cost-effective marketing: Unlike traditional advertising, social media marketing offers a more cost-effective way to reach and engage a large audience.

Optimind invests heavily in various social media marketing tools. Aside from the platform-available tools like Facebook Business Manager and Creative Studio, we also use content creation and post-scheduling tools such as Gain, Sprout Social, and Google Docs. We also use Canva and Adobe for graphics.

The social platforms you should be using depend on several factors. For example, each social platform has a different audience. Instagram is ideal for targeting Gen Zs and millennials. LinkedIn is perfect for B2B marketing. 

We can determine which social platforms to concentrate on through a careful assessment of your brand and business. Optimind does not recommend having a presence on more than five social platforms. Instead, it is best to concentrate on one to two platforms where you can actively interact with your audience and community members.

Putting an exact number to your social media marketing spending can be tricky. There is no rule of thumb, though we can attest to the fact that the more you spend on social media, the more results you’d get. So every additional spend can go a long way. 

Although, at Optimind, we always recommend starting with a lower budget before progressing into a higher budget, testing and optimizing various social strategies in the process. Through this, we can determine what would be the most effective for your niche.

Optimind does not recommend that outright unless our initial campaign assessment revealed that your brand would perform better with paid than organic social media marketing. So whether you should implement paid social advertising will depend on several factors.

We will recommend paid social media advertising depending on your goals as well. In Facebook, for instance, boosted or sponsored posts are ideal if you want to build brand awareness, reach a more targeted audience, increase traffic on your website, increase app installs, generate more leads, receive more conversion-oriented messages, and more.

The answer depends on your paid social goals. For example, an ad can reach a targeted audience (demographically and geographically) of up to 800-1,200 with up to 30-80 likes per dollar spend. If you need to generate 1,000 likes per day for ten days, then you need to spend  $130 to $330 for this period.

While this is just an example, it gives you a picture of how varied social ads spending can be.

Optimind charges from P30,000.00 ($600.00++) monthly depending on your service requirements. A portion of this amount goes to content (graphics and posts) creation and paid social advertising.

Metrics are decided early on in the social media marketing campaign process. The success of the campaign will be measured against these metrics. Some of these are reach, traffic, engagement, and conversion.

Social media marketing can be highly effective for businesses when used strategically. It offers numerous benefits, such as reaching a large audience, building brand awareness, engaging with customers, and driving website traffic. Additionally, social media platforms provide valuable insights into customer behavior and preferences, enabling businesses to refine their marketing strategies.

Social media marketing can lead to increased sales, customer loyalty, and a strong online presence when executed well. However, its effectiveness depends on factors such as the target audience, content quality, and engagement consistency. By leveraging the unique features of each platform and staying updated on best practices, businesses can maximize the impact of their social media marketing efforts.