Social media marketing has become an integral part of any successful marketing strategy. Whether you’re a small business owner or a large corporation, having a strong social media presence is essential for engaging with your target audience and promoting your brand. However, managing social media accounts can be a daunting task, especially if you don’t have the expertise or resources to do it effectively. That’s where a social media marketing agency comes in. They offer a range of services to help you create and execute a successful social media strategy. But what exactly should you expect from your agency in terms of deliverables, and when?
In this article, we’ll explore the key social media marketing deliverables you can expect from your agency and when you should expect to see them. So, if you’re ready to take your social media game to the next level, keep reading!
Key social media marketing deliverables to expect
When you hire a social media marketing agency, you can expect them to provide a range of services to help you achieve your social media goals. Here are some of the key deliverables you can expect:
Social media audit and strategy development
The first thing your agency should do is conduct a thorough social media audit to assess the current state of your social media presence. This will help them identify areas of improvement and develop a comprehensive social media strategy tailored to your business goals. The audit will typically involve an analysis of your social media profiles, content, engagement metrics, and audience demographics. Based on the results of the audit, your agency will develop a social media strategy that outlines the goals, tactics, and metrics for your social media campaigns.
When to expect this: You can expect your agency to conduct a social media audit and develop a social media strategy within the first few weeks of working together. This will provide the foundation for all of your future social media marketing efforts.
Content creation and curation
Creating high-quality content is essential for engaging your audience and driving traffic to your website. Your social media marketing agency should provide content creation and curation services to ensure that your social media profiles are always up-to-date with fresh and relevant content. This can include creating blog posts, infographics, videos, and other types of content that are optimized for social media platforms. Additionally, your agency should curate content from other sources that are relevant to your industry and audience to keep your followers engaged.
When to expect this: Your agency should provide regular content creation and curation services throughout the duration of your contract. This may include weekly or monthly blog posts, social media updates, and curated content from other sources.
Social media advertising campaigns
Social media advertising is a powerful tool for reaching your target audience and driving conversions. Your social media marketing agency should have expertise in creating and managing social media advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn. This involves creating ad copy, selecting targeting options, setting budgets, and monitoring campaign performance. Your agency should also provide regular reports on the performance of your advertising campaigns and make recommendations for optimization.
When to expect this: Your agency should create and launch social media advertising campaigns according to a predetermined schedule. This may involve monthly, quarterly, or bi-annual campaigns, depending on your business goals.
Social media management and monitoring
Managing your social media accounts can be a time-consuming task, especially if you have multiple profiles on different platforms. Your social media marketing agency should provide social media management and monitoring services to ensure that your accounts are always up-to-date and engaging. This includes posting regular updates, responding to comments and messages, and monitoring for mentions of your brand across social media platforms. Your agency should also provide regular reports on the performance of your social media profiles and make recommendations for improvement.
When to expect this: Your agency should manage and monitor your social media accounts on a daily or weekly basis, depending on your needs. This will ensure that your profiles are always up-to-date and engaging.
Analytics and reporting
Measuring the success of your social media campaigns is essential for understanding what’s working and what’s not. Your social media marketing agency should provide regular analytics and reporting on the performance of your social media profiles and campaigns. This includes tracking metrics like engagement, reach, clicks, and conversions to measure the effectiveness of your social media marketing efforts. Additionally, your agency should provide insights and recommendations for improving your social media strategy based on the data.
When to expect this: Your agency should provide regular analytics and reporting on the performance of your social media profiles and campaigns. This may involve monthly, quarterly, or bi-annual reports, depending on your business goals.
Communication and collaboration with your agency
Effective communication and collaboration with your social media marketing agency are essential for achieving your social media goals. Your agency should provide regular updates on the progress of your social media campaigns and be available to answer any questions or concerns you may have. Additionally, your agency should work closely with you to develop your social media strategy and ensure that it aligns with your overall marketing goals.
When to expect this: Effective communication and collaboration with your agency should be ongoing throughout the duration of your contract. This will ensure that your social media marketing efforts are always aligned with your marketing goals.
Evaluating the success of your social media marketing efforts
Evaluating the success of your social media marketing efforts is essential for determining the ROI of your social media campaigns. Your social media marketing agency should provide regular reports on the performance of your social media profiles and campaigns, including metrics like engagement, reach, clicks, and conversions. Additionally, your agency should help you interpret the data and make recommendations for optimizing your social media strategy based on the results.
When to expect this: Evaluating the success of your social media marketing efforts should be an ongoing process throughout the duration of your contract. Your agency should regularly analyze the performance of your social media profiles and campaigns and make recommendations for optimization based on the data.
Conclusion
Social media marketing is a powerful tool for engaging with your target audience and promoting your brand. When you work with a social media marketing agency, you can expect a range of services to help you create and execute a successful social media strategy. By understanding the key deliverables you can expect from your agency and when you should expect to see them, you can ensure that your social media marketing efforts are always on track to achieve your business goals.
