As a business owner, you should have a basic grasp of online marketing. Marketers typically have a plan to attract as much website traffic as possible. They have strategies to ensure an eventual conversion occurs as their prospects and leads get to know more about their brand, which is the traffic your website obtains.
However, your first hurdle as a marketer is attracting traffic and eventual conversion. Your primary goal in building brand awareness is to share informative material that addresses specific pain points and questions, at least through your website. This is how people discover your brand through a Google search. With that said, this is how you can improve your website traffic.
Tips on how to improve your website traffic
1.) Prioritize online advertising
It goes without question that if you want to attract leads to your business, you need to advertise. Whether you are doing paid search, social media advertising, or display advertising, your business needs an advertising platform such as Google Ads or Facebook Advertising to help you with the purpose.
These are all ways to attract visitors, thereby building your brand and a community around that brand. Be sure that the strategies you have in place align with your business goals. Keep in mind that each paid channel has its pros and cons, so take a look at your business objectives before you subscribe to an advertising platform.
b.) Utilize social media
Remember, it is not enough to produce great content—people need to find it. After all, what use is great content when your target audience cannot even read it or find it? This means that as a marketer, you need to be proactive. Social media is an avenue for you to share and promote your content and advertise what your business offers. Each social media channel has something different to offer. It is up to you how to leverage its potential. For example, Twitter is ideal for short and snappy headliners where you can answer tempting links. On the other hand, B2C companies might find more traction in image-heavy sites such as Pinterest and Instagram, while those who wish to get their point across might fare better on Twitter and Facebook.
While at it, we at Optimind also harness the immense power of social media marketing to get our marketing message across. Our social media pages showcase the company’s various services while simultaneously engaging with audiences through engaging posts on Facebook and Instagram.
c.) Write compelling headlines
Crafting an irresistible headline is paramount. You reel in people with your headlines, so you need to ensure that you can create one that captures people’s attention.
No matter how comprehensive or well-written your article post is, it would go unread if your headline did not entice people to read the rest. So with that in mind, sit down and develop variations of your proposed headline and go with the most irresistible one.
d.) Target long-tail keywords
While short-tail keywords capture a broader audience, long-tail ones capture those with specific intent. In addition, long-tail keywords account for most web searches because they better address queries and pain points. Therefore, you are missing out a lot if you are not targeting them now as part of your SEO efforts.
e.) Go after referral traffic
In place of convincing other sites to link back to you, create content that begs to be linked to. These referral links will send lots of traffic to your website. With that in mind, create compelling content that others want to link to on their websites.
f.) Start guest blogging
Having a guest post on a reputable site with brand authority can increase blog traffic. Similarly, it helps bring your brand into the mix as well. However, be sure to follow the standards for guest blogging. Spammy tactics and other outdated techniques no longer work. Be sure to proceed with caution and offer to guest post only on reputable and authoritative websites.
g.) Start an SEO campaign
A successful SEO campaign automatically translates to more exposure for your website. Inevitably, if you target the right keywords, curate good content, and consistently optimize your website, your website will rank on the first page of various search engines.
Essentially, this means more traffic for your website. When this happens, prospects searching for your particular product or service can immediately find you. As a result, your business gets more exposure, and more people will become familiar with what your company does and how your products and services can help them.
In sum
Keep in mind that improving traffic is of paramount importance for online marketing. Essentially, this is what online marketing does: increasing brand visibility and ROI. Take advantage of the various opportunities presented to your business and get your company in front of prospects at the pivotal moment when they are looking to make a purchasing decision. Work on making your business appear in the search results, stay relevant, and rake in quality traffic – or only your competitors will.
Optimind specializes in improving our numerous clients’ website traffic. We do this organically, building an SEO campaign from the ground up. Ask us how we can propel your website to success. Contact us today!
