5) Infinite scrolling
Single page websites are still popular nowadays since it is a storytelling opportunity. While the central element is the long, smooth scroll navigation, there is the element of pace control wherein the user may stop scrolling if he wants to. There is also the element of surprise integrated into the experience which makes the scrolling process itself more engaging.
Image screenshot from: Make Money Matter
Image screenshot from: Cyclemon
Image screenshot from: Creative Cruise
Image screenshot from: Pharrell Williams
